Your Pricing Page Is a Sales Tool, Not a Disclosure
Four tiers, three buttons, a nineteen-row matrix, and a footnote about overages. Conversion rose about a quarter after cutting to two tiers, one button each.
Angle
Conversion
4 posts
Free Trials Cost More Than Sales Reps
Fifteen thousand trials a month, converting at 3.4%. Fully loaded, each converted trial cost more than the SDR team spent to qualify a lead.
Don't Build a Waitlist You Can't Nurture
18,000 signups. One launch email nine months later. 4% converted. The waitlist had been a marketing trophy, not a sales pipeline.
Put More Friction in Your Free Trial
Signups up forty percent, conversion down sixty: the trial worked perfectly for people who would never pay. A trial is a selector, not a funnel widget.