Start here
Five pillars. One post in each that frames the rest.
Every essay falls under one of these. Read these five and you'll know whether the rest is worth your inbox.
Money decisions
Forecasting that doesn’t lie. Pricing that doesn’t apologize. Cash, capital, and the line items most owners avoid until they can’t.
The one to read first
Never pay SDRs for meetings booked
Pay SDRs on meetings booked and meetings double while closed-won falls. The plan pays for what it says, so write it on the number you want moved.
Read →
Explore the money decisions pillar →Growth traps
The deals that look big and aren’t. The marketing that buys vanity. The growth that breaks the company that earns it.
The one to read first
When Marketing Should Stop Spending
CAC payback is climbing and marketing wants more budget. Change what the marketing owner is paid on, set the ceiling yourself, and be the one who says no.
Read →
Explore the growth traps pillar →Team reality
Hiring without hope. Delegation without dumping. The actual mechanics of getting work out of other humans.
The one to read first
She quit on day eleven
A senior hire quits in week two because the owner never decided what the role owned, then blurred the gap in interviews to close the offer.
Read →
Explore the team reality pillar →Operations
Cadence, process, decisions. The systems that make a business answerable to itself.
The one to read first
Sixteen Months of Unpaid On-Call, Then Two Resignations
Three engineers carried unpaid on-call for sixteen months. Two resigned the same quarter; the third asked off. A stipend would have cost far less.
Read →
Explore the operations pillar →Founder decisions
The calls only the operator can make — about energy, ego, focus, and the costs of being in charge.
The one to read first
Three Emails Beat Fifty-Two
A CEO who emails every Monday trains the team to skim. Three emails a year that name the CEO's own bad call get read, and they cost the CEO something.
Read →
Explore the founder decisions pillar →