
What Your Loudest Customer Costs
6 tickets a week, 4% of revenue, 40% of your team's attention. The math behind firing the loudest customer and serving the quiet majority.
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6 tickets a week, 4% of revenue, 40% of your team's attention. The math behind firing the loudest customer and serving the quiet majority.

Every SLA held: first response, resolution, CSAT. The open queue still doubled in a year, because none of those metrics measured backlog.

Their logo was on the homepage. Their quote was in the deck. They had canceled six weeks before the marketing team noticed.

Six days of silence after the wire cleared, and a $36,000 account decided the vendor stopped caring. It looked like churn. It was a handoff nobody owned.